It’s an iterative process, and early designs or concepts can be used for soliciting feedback from prospective customers or partners. Usually, the development phase can consider several options where the viability of proposals is assessed.

Development is often an iterative process, striving for potential functional or specification improvements, increasing the benefits to customers or end-users. However, consideration should be made for the cost implications and anticipated returns. At this stage, consideration should be made for the Intellectual Property.   

Watch the video above to understand the key areas of consideration during the Develop phase from Alastair Dawes, Director Of Business, Development & Enterprise, Staffordshire University.