Define
How do ideas become innovation opportunities? Alastair Dawes, Director of Business Development and Enterprise, uncovers the "Define" stage. Discover how refining discoveries creates actionable briefs, tasks, and milestones.
The Define phase invites you to clarify the innovation opportunity or issue you aim to address. Consider what solutions your customers are willing to pay for as you refine the problem statement with new insights.
The definition and refinements of the problem or opportunity statement can often change as you find new insights or through the follow-on feedback during the next stages.
One aspect to consider is whether the prospective customers will be willing to pay to resolve a pain point or would they be willing, and how much, to pay for the innovation. Consideration should be made and reflected in the opportunity whether the innovation addresses individuals in the market or the business market.
Watch the video above to understand the key areas of consideration during the Define phase from Alastair Dawes, Director Of Business, Development & Enterprise, Staffordshire University.
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