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Deliver - The Innovation Catalyst

Deliver

Want to launch innovation successfully? Director of Business Development and Enterprise, Alastair Dawes, reveals the secrets behind the "Deliver" stage. Learn how testing, approvals, and launch enable evaluating successes and applying learnings.

The Deliver phase is where the market testing and introduction take place through a product launch.

The character of innovation, whether radical or incremental, can impact product adoption in the market. Considerations for manufacturing, physical products, channels to market, and market penetration strategies are important.

Some companies may use early stages as a build-up to market appetite. For instance, Tesla cars and some iPhones are pre-ordered before the Develop or Deliver stages.

Watch the video above to understand the key areas of consideration during the Deliver phase from Alastair Dawes, Director Of Business, Development & Enterprise, Staffordshire University.

We can help you unlock your potential and improve innovation

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