A Staffordshire company are hoping a deep dive into artificial intelligence will help them offer enhanced business analytics to customers.

Stafford-based Connexica have successfully applied for a Knowledge Transfer Partnership with Staffordshire University which will give it access to expert knowledge and a recently qualified graduate in order to expand the capabilities of its platform and bring new solutions to the market.

The data management company, whose clients include the NHS, Premier League football clubs and a range of UK banks and building societies, are looking to enhance their existing CXAIR technology platform to provide sophisticated data modelling and next generation analytics in a way that is more accessible and easier to use than traditional approaches.

Associate Dean for Employer Partnerships and Enterprise Marek Hornak said: “Artificial intelligence is expected to underpin almost all future technology, in particular for enhanced automation and decision making, and we are well equipped with research and academic expertise in machine learning, computational intelligence and data analytics to help Connexica to further develop and fine-tune its systems.

“We’re delighted that our bid for a KTP with Connexica has been given the green light. Our University has a proud record of helping to deliver more than 100 KTPs which have had tangible benefits for the businesses involved including improved profits, new job creation and access to new markets.”